Case Studies

Proof It Works

These aren't projections. They're documented outcomes from service businesses that moved from struggling location pages to systematic local dominance.

Case Study 1

HVAC Services

Regional heating and cooling company serving a tri-county area

47
Service areas ranking page 1
340%
Organic visibility increase
8 months
Time to results

Approach

Built location pages for every city in their service territory with unique content about local climate patterns, housing stock, and common HVAC issues. Created regional hub pages connecting nearby cities.

Results

Went from ranking in 3 cities to 47 within 8 months. Organic leads became their primary acquisition channel, reducing paid advertising spend.

Case Study 2

Roofing Contractor

Established roofer expanding into new markets across two states

32
New markets with rankings
12K+
Monthly organic sessions
14 months
Stable rankings

Approach

Developed location pages that incorporated local weather data, common roof types, and area-specific building codes. Each page included neighborhood-level information and links to completed projects in the area.

Results

Successfully entered 32 new markets with first-page rankings. The programmatic approach made expansion sustainable without proportional increases in marketing costs.

Case Study 3

Cleaning Services

Residential and commercial cleaning company targeting metro suburbs

28
Suburb pages ranking
185%
Lead volume increase
62%
Cost per lead reduction

Approach

Created location-specific pages for each suburb with content about local housing characteristics, average home sizes, and common cleaning needs. Implemented cross-linking between residential and commercial service pages for each location.

Results

Captured search traffic across the entire metro area. The combined effect of multiple ranking pages significantly improved brand visibility and trust.

A Note on Timelines

Programmatic local SEO is not a quick fix. Results typically begin appearing within 3-4 months, with meaningful ranking improvements over 6-12 months. The examples above represent mature implementations where the systems have had time to work.

The advantage of a systematic approach is durability. Once rankings are established, they tend to remain stable — often more stable than rankings achieved through aggressive link building or other short-term tactics.

Could This Work for Your Business?

If you serve multiple locations and want sustainable local rankings, let's discuss whether programmatic SEO makes sense for your situation.