Location Page Structure That Actually Ranks
Content layout, internal linking, and differentiation strategies for local SEO.
Understanding Search Intent
Location pages serve commercial and transactional intent. Searchers want to confirm you serve their area, understand your services, see evidence of trust, and take action.
Essential Content Blocks
Clear Location Header
Immediately confirm the page is about the right location. Include the city prominently in the H1.
Service Overview
Summarize what you do in this specific area with local factors incorporated.
Trust Signals
Years serving the area, completed jobs, relevant licenses, local associations.
Service Area Details
Local data, specific neighborhoods, landmarks, conditions that affect your services.
Clear Call to Action
Phone number, contact form, or booking widget. Make the next step obvious.
Internal Linking Strategy
Location pages shouldn't exist in isolation. Connect them to the rest of your site.
Differentiation Strategies
Make each location page unique without fabricating content.
Local data
Population, demographics, housing characteristics
Geographic context
Nearby cities, regional information
Service specifics
How your work differs in this area
Social proof
Reviews or case studies from this location