Why Most Location Pages Don't Rank
Common mistakes that prevent location pages from appearing in search results.
The Thin Content Problem
200-word pages that say 'We offer services in Springfield' aren't going to outrank competitors with comprehensive, useful content.
Duplicate Content Across Locations
Same template with swapped city names. Google sees these as doorway pages designed to manipulate rankings.
Poor Internal Linking
Orphan pages with no links from homepage, service pages, or hub structure. No authority flows to them.
Wrong Search Intent
Targeting keywords nobody searches, or informational queries when you need transactional traffic.
Technical Issues
Slow page speed, mobile unfriendly, crawl issues, canonicalization errors, sitemap problems.
Internal Competition
Multiple pages targeting the same keywords compete with each other instead of both ranking.
The Good News
All of these problems are fixable with the right approach. The key is treating location pages as genuine content assets, not just keyword targets. A systematic approach addresses each of these issues before pages go live.